Booklet

Rickenbacker
Organization Builds Success

Tri-fold booklet titled, "Rickenbacker / A Car Worthy Of Its Name / Organization Builds Success." Printed in black, gray, and sage green. The front cover features a diamond around the Rickenbacker text and a bold green line with square designs throughout. A large stamp in purple/blue ink on the front cover reads, "Bell Collingswood 652.W / Strand Garage & Motor Car Co. / Auto Supply Accessories and Repair Shop / Collings Ave & Mt. Ephraim Avenue / West Collingswood New Jersey." It opens into three parts, with another flap on the bottom edge that flattens out to create a 15.5" x 21" poster with the a diagram of the chassis. The back cover has a black and white photo of the founder of Rickenbacker, Capt. E. V. Rickenbacker, the Rickenbacker logo with the Uncle Sam hat, and an illustration of the Rickenbacker Plant at 4815 Cabot Street.